10x attributed revenue from last year
In ecom, if you're standing still you're moving backwards.
Last year was our first Black Friday as an agency, and it's not an exaggeration for me to say that it was a complete affirmation of purpose.
Despite growing in number of clients, the original team was the dream team for this year as well, and we managed to 10x our attributed revenue metric from last year. I've found myself thinking about why that is.
The lessons we've learnt throughout this year by fully immersing ourselves in the culture of this sector have been the difference maker.
we will never stop paying attention to what works
Soft metrics may be some nice ego boosters for other agencies, but truthfully, here we couldn't care less.
What makes the difference to your business is your bottom line. Are you growing efficiently and profitably? I couldn't care less how many people think what you're doing is great if they're not buying.
We've had the privilege to have worked alongside, and in competition with, some of the more established agencies in the space this year, and I want to not only thank them for their willingness to open their minds to us, but also thank our competitors for their devotion to the craft as well.
100x 2025?
"It's not just another day." Stephen Miles
Founder, Smiles Consulting
