No vanity metrics, no "brand awareness". Just revenue. I'll happily jump on a call and walk you through these accounts live.
+53% flow revenue in 27 days.
A smart-accessories brand had five Klaviyo flows that weren't pulling their weight. We rebuilt them in a day, then audited the 27 days after against the 27 before. This is the audit we sent back.
+54%
orders from flows
10x
browse abandonment revenue
−34%
unsubscribe rate
+227%
attributed email revenue in 30 days, with email at 64% of total monthly revenue
Click to enlarge. Some figures blurred for client privacy.+171%
attributed revenue year on year, with email at 45% of store revenue
Click to enlarge. Some figures blurred for client privacy.+189%
attributed revenue after a full Klaviyo takeover from a standing start
Click to enlarge. Some figures blurred for client privacy.+192%
abandoned cart revenue in one month, with post-purchase up 683% and cross-sell up 747%
Click to enlarge. Some figures blurred for client privacy.+118%
attributed revenue in 30 days, with email at 47% of store revenue
Click to enlarge. Some figures blurred for client privacy.3x
revenue from the rebuilt welcome flow in the first 30 days, with browse abandonment now matching it
50%
of 90-day email revenue from the welcome flow alone, off just 348 clicks
40k+
dormant profiles brought back with a structured win-back programme
6.3%
pop-up subscription rate on a brand-new account
51x
return on ad spend from our Advantage+ campaign: 2,969 purchases at $2.12 each, turning $6.3k of spend into $322k in purchase value
Click to enlarge. Some figures blurred for client privacy.$610k
Meta-attributed revenue in 12 months across the UK/US and EU accounts, at a 4.77 ROAS over 6,500+ purchases
$86k
from one always-on catalogue ad at a 5.06 ROAS on $17k of spend, with 959 purchases
10.4x
return on ad spend in a single month, with a record 558 purchases at $10.19 each
24x
return on ad spend: 308 website purchases at $6.48 each, turning $1,994 of spend into $47.8k in purchase value
Click to enlarge. Some figures blurred for client privacy.$2.93
cost per purchase across 5,861 purchases, turning $17.2k of spend into $532k in purchase value
Click to enlarge. Some figures blurred for client privacy.7.5x
monthly revenue from where we started, with 60%+ repeat customers and emails sold around the founder
30 days
from a standing start to a five-figure month
500+
recurring members within 12 months, with 968 sign-ups from one Advantage+ campaign
Click to enlarge. Some figures blurred for client privacy.6 figures
a month, scaled from a standing start with Meta ads and content
57%
of 90-day revenue came from email running alongside Meta, with the welcome flow alone driving half of it
1,581
conversions at £28 CPA in 90 days
14.1%
click rate on SMS campaigns, earning over twice as much per message as automated SMS
Click to enlarge. Some figures blurred for client privacy.6.8%
conversion rate on automated SMS flows across 24k texts
Click to enlarge. Some figures blurred for client privacy.3.8%
conversion on a new paid-traffic lander vs 2.3% on the standard page, with kit sales up 116%
+43%
store conversion rate to 3.36%, with completed checkouts up 91%
Click to enlarge. Some figures blurred for client privacy.Every new account gets an audit on day one and a check-in at day 30. Here's what changed.
We built a dedicated lander for paid traffic at a lower price point. Same ads, same audience: conversion went from 2.3% to 3.8% and test kit sales more than doubled.
Before · auditWe rebuilt welcome, browse, checkout, post-purchase and site abandon on 18 September. In the 27 days after vs the 27 before: flow revenue up 53%, orders up 54%, abandoned checkout revenue up 166%.
Straight from the client's dashboard. Some figures blurred for client privacy.
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