ads that bring them in, emails that bring them back.
Email, SMS and Meta ads for ecommerce brands that want revenue they've already paid for. One team, from the first ad to the fifth repeat order.
$25M+
Klaviyo-attributed revenue driven for clients
£10–15M
Meta-attributed revenue managed every 30 days
100+
ecommerce brands partnered with
some of the 100+ brands we're lucky enough to call friends.
100+ brands across fashion, wellness, beauty, food, pets and a few we can't mention at dinner.
four things we do stupidly well, and nothing we don't.
Four specialist services. No social posting, no "brand awareness". Just the channels that put money in the till. Tap a card to flip it.
some banger email designs that have crushed recently.
Real sends from real accounts. Watch the reels, or scroll the designs below.
Scramble
Duotone competition set launch
Kiid Coffee
Caramel Latte spotlight
Merwave
Black Friday · 40% off
DUBL
Welcome · 20% off members
Fruitstand
For the creative, everyday
Hatfields
NitroPress welcome · 10% off
Play Dirty
Roof rack buying guide
Montana's Table
Welcome · $5 off
Monsieur
Define launch
Azimuth Eyewear
Identity editorial
CWT
Pair your hoodie
Edge + Ease
Not another supplement
Pressed Beauty
Founder story
Biome4Pets
Why symptoms keep returning
Dr.Melaxin
Welcome · 15% off
pages built to turn expensive clicks into actual customers.
Product pages, landers and full stores, built for the traffic our ads send. Hover a page to scroll it.
the numbers, straight from our clients' dashboards.
+227%
attributed email revenue in 30 days. $290k, with email at 64% of the month's revenue.
+171%
attributed revenue year on year. $867k over five months.
£150k/mo
up from about £20k a month, with a 60%+ repeat customer rate.
£70k
in 30 days from a standing start, launched on Meta.
3x
the revenue from the rebuilt welcome flow within 30 days of taking over.
500+
recurring members and about £20k a month within 12 months.
don't take our word for it, take David's.
Kiid Coffee's David on what it's actually like having us run the account. Hit play, sound on.
David · Kiid Coffee
Klaviyo email · product page rebuild
what people say after we've been let loose on their account.
"Stephen is easily the best on Upwork. He's talented, adaptive, creative and a damn nice guy. If you want to win, hire him."
"Really impressed with the work delivered. They brought a strong strategic understanding of Klaviyo, quickly identified the biggest opportunities across our flows and campaigns, and implemented clear improvements that were both data-led and aligned with our brand."
"Honestly, Stephen was fantastic. From day one it felt like having another member of the team rather than hiring a freelancer. He took a huge amount off my plate, handled multiple accounts with ease, and never needed hand-holding."
"Bringing Stephen on board for Q4 strategy was a game-changer for our Black Friday success... propelling us to surpass our Revenue Goal by an outstanding 4X."
"Wonderful experience, super intelligent about Klaviyo, will 100% be working with you in the future! Crushed it."
"I worked with Stephen's company for more than a year to create Klaviyo flows and manage and create our campaigns... the guys are easy to work with and very knowledgeable about Klaviyo and email campaigns in general."
"Amazing to work with. Really understanding from founder perspective and just very knowledgeable and excellent at Meta! Highly recommend!!"
"Stephen delivered exactly what we needed for our Klaviyo email flows and Meta creative testing... The flows are well-structured and the Meta creatives give us plenty of angles to test."
"Highly recommend retaining Stephen & team. They know the space well, and were fabulous to work with: creative, smart, & efficient."
"Such a great experience working with Steve. They really know their stuff when it comes to Shopify and email marketing, and it showed in the quality of the campaigns and automations they built for us."
"Stephen and Rupert did a phenomenal job delivering on our Shopify website build, caught the vision, and executed beautifully."
"Stephen has been instrumental in the growth of our business... it's been fantastic to work with him and we look forward to doing so in the future."
a bunch of data nerds who genuinely love this stuff.
Smiles is a team of bottom-line-obsessed marketers who'd rather have 100 loyal customers than 1,000 one-time buyers. There's a wall of fame in the office with our clients' products on it. We sell everything from adult products to biscuits (not all of them made it onto the wall).
Stephen started out scaling a membership business to 10,000 paying members in year one, then became Commercial Director at Toddle, a seven-figure kids' skincare brand that Dragons' Den called the most prepared pitch they'd seen. Four years later, the team has driven over $25 million in attributed revenue for ecommerce brands.
let's find the money you're already sitting on.
Unlock revenue you've already paid for. A free, no-pressure call. At the very least you'll leave with a few things to try.