we're not reinventing the wheel here
Ultimately what we do is implement the basics WELL at the start.
it always starts with your customer journey
It's pointless to go after a larger audience if you're inviting everyone in the front door only to leave the back open, leaving customers to walk straight through without purchasing.
A leaky bucket is just that.
- If they're still scrolling they haven't found the answer to their question: optimise your landing pages for conversions. There are already enough outside factors for your customers not to buy, don't give them more.
- Despite what customers think, we all love our hand being held: your customers remember their experience of purchase a lot more than the product itself over time. I bet you can think of businesses that have delighted you more easily than those who have 'serviced' you.
- Sense of purpose and community is paramount: leaning into our intrinsic emotional attachment to being a part of the village is a concept that you either get or you don't.
results come from a strong landing pad
Whatever acronym you want to use is up to you, but if you're just chucking money hand over fist in a bid to lower your CPA but still converting at a horrific level, I guarantee you're in the same boat you were in at lower revenue, just in a bigger pond.
"I would rather 100 dedicated fans than 1,000 one-time customers." Stephen Miles
Stephen Miles
Founder, Smiles Consulting
Founder, Smiles Consulting